LotsSocial
Most pricing pages give you four prices and leave you to figure out the rest. This guide is different: it walks through what each LotsSocial plan actually unlocks, who it fits, and when to move up — so you can pick a tier in a few minutes without emailing sales or opening five tabs.
LotsSocial runs on four tiers: a Free plan, Starter from $9/month, Pro at $25/month, and Business at $49/month. The right answer depends on three things: how many brands you run, how much volume you need, and who has to approve posts before they go live. The rest of this guide walks through each plan, then gives you a simple rule for choosing.
The four LotsSocial plans at a glance
The numbers below are pulled directly from the live LotsSocial plan table (snapshot, June 2026). Plans and limits can change, so treat this guide as a decision aid and the pricing page as the source of truth.
| Plan | Price | Connected accounts | Posts / month | AI Captions / month | Storage | Workspaces | Team members |
|---|---|---|---|---|---|---|---|
| Free | $0 | 3 | 30 | 10 | 200 MB | 1 | Limited |
| Starter | $9/month | 10 | Unlimited | 50 | 10 GB | 3 | Up to 10 |
| Pro | $25/month | 25 | Unlimited | 100 | 25 GB | 10 (1 per client) | Up to 30 |
| Business | $49/month | Unlimited | Unlimited | 250 | 50 GB | Unlimited | Unlimited |
The price you pay is the price on the page. There is no usage-based surprise at the end of the month, and every plan keeps the same draft-and-approve default that makes LotsSocial a safe pick in the first place. (Annual billing is available too, with a launch-period discount of up to 24% on the main site — listed as an early-access offer that may end.)
Free plan
The Free plan exists for one reason: to let you run the actual workflow before you pay a cent.
On Free, you get the AI social media agent, the content calendar, the media library, and the draft-and-approve flow. You can connect up to 3 social accounts across the 10+ platforms LotsSocial supports — including Facebook, Instagram, YouTube, X, LinkedIn, Pinterest, Mastodon, Bluesky, and Threads (TikTok is coming soon). Captions are still adapted per platform rather than copied everywhere, and you can publish carousel and video posts just like paid users.
The Free plan has a real ceiling: 30 scheduled posts a month, 10 AI captions a month, and 200 MB of media storage. That is enough to confirm the workflow fits how you actually post. It is not enough to run a busy month of campaigns across multiple channels. The honest read: use Free to confirm the workflow, then move up when you are ready to keep that workflow running at full pace.
Who it fits: a small business owner who wants to see real drafts in their inbox before committing money. A freelancer kicking the tires on a single client. Anyone who has been burned by free trials that ask for a card on day one — Free does not.
Starter ($9/month)
Starter is the plan most small business owners and lean founders land on, and it is the one LotsSocial anchors against the cost of hiring or outsourcing.
You unlock the higher usage limits you need to keep social active through a normal month: 10 connected accounts, unlimited scheduled posts, 50 AI captions a month, 10 GB of media storage, 3 workspaces, and up to 10 team members. You also unlock minute-precise scheduling across your full channel mix and analytics to see what is working. The agent still drafts by default. Nothing goes live without you. You keep the same approval-first control you had on Free.
The math is the part that usually closes the decision. Hiring a part-time social media manager typically runs a few hundred to a couple of thousand dollars a month for one brand, depending on the market — Upwork's median hourly rate for social media managers sits around $20, with most projects ranging $14–$35/hour, and Contra's 2025 pricing guide puts freelancers at $20–$50/hour and agency work above $150/hour. A full-time hire costs the business several thousand dollars a month plus overhead. Starter sits at $9/month. For a deeper read on that trade-off, see The $9 Social Media Manager: How Small Businesses Are Delegating Content Without Hiring Anyone.
Who it fits: a small business owner, a solo founder, or a one-person team running a single brand and trying to keep social active without hiring anyone.
Pro ($25/month)
Pro is the right tier once social becomes a real channel, not a side task.
It unlocks the headroom Starter starts to bump up against: 25 connected accounts, 100 AI captions a month, 25 GB of storage, 10 workspaces, and up to 30 team members. You also get priority support, which matters when a campaign is live and you cannot wait two business days. Deeper workflow features — richer approval steps, broader platform coverage for teams that need every channel their audience actually uses, and the room to run recurring campaigns without babysitting the calendar — show up here.
This is the tier where the brief-to-calendar workflow starts to pay for itself. A short launch brief turns into platform-specific drafts and a scheduled calendar instead of a Monday morning of manual caption work. For a walkthrough of that loop, see Brief In, Calendar Out: How Lean Founders Can Plan a Month of Social Content. Recurring tasks are where the agent starts to feel different from a manual posting setup — you tell it what runs, set the rules, and review what lands in the queue.
Who it fits: a growing small business whose social presence is now a real revenue or brand channel, a founder running frequent product or campaign launches, and any team that has outgrown Starter's ceiling but is still running one brand.
Business ($49/month)
Business is the multi-brand, multi-workspace tier. It is built for boutique agencies, freelance social media managers running several clients, multi-brand operators, and builders or technical teams wiring LotsSocial into their own agents and products.
At Business you get the headroom to run serious scale: unlimited connected accounts, 250 AI captions a month, 50 GB of storage, unlimited workspaces (one per client, if you want it that way), and unlimited team members with dedicated support. Workspaces are the boundary that keeps brands and clients separated — drafts for one client do not bleed into another.
Business also unlocks the developer surface. You get the MCP server at https://api.lots.social/mcp and the REST API at https://api.lots.social/v1, so the agent becomes a callable capability for your own product or workflow, not just a UI tool. The same end-to-end functionality you use in the app is exposed programmatically: create, schedule, and publish posts, manage connected accounts, and pull analytics.
For agencies, the read is straightforward. Workspaces are the boundary. Each client gets a clean space, the agent drafts and schedules in that workspace, and the agency owner keeps oversight across the portfolio. This is the "agent-first" part of LotsSocial showing up: the same control you use as an owner scales to many clients without multiplying the manual work. For a concrete agency walkthrough, see The Solo Agency Workflow That Turns 3 Hours of Content Work Into 20 Minutes. For a builder-oriented take on the same infrastructure, see The Simplest Way to Add Social Media to Your App or Agent Workflow.
Who it fits: a boutique agency or freelance social media manager with multiple clients, a multi-brand owner, and a builder or product team using the LotsSocial API or MCP.
Which plan should you actually pick?
If you have read this far, the plan is almost always one of three answers. Use this rule:
- How many brands are you running? One brand → Starter or Pro. Multiple brands or clients → Business. Still testing the workflow → Free.
- How much volume do you need per month? Light activity, a few posts a week → Free or Starter. Daily posting, recurring campaigns, multiple platforms → Pro. Cross-brand or client work → Business.
- Who has to approve posts before they go live? Just you on a single brand → Starter. You plus a team, an agency reviewer, or a client stakeholder → Pro or Business.
If you can answer those three questions, the right tier is already obvious. If it is not, start on Free, run one real week, and let the ceiling tell you when to upgrade.
What stays the same on every plan
Two things should not change as you move up the tiers, and they are the parts that actually matter.
First, the default is draft-first. The agent writes. You approve. Nothing goes live without you. The plan you pick does not change that. It only changes how much you can do inside the same control. For the philosophy behind that default, see Why AI Social Media Tools Need Approval Workflows, Not Autopilot.
Second, the same AI agent comes with every plan. The agent drafts, adapts captions per platform, schedules across 10+ platforms, and runs on web, email, and Telegram. Higher tiers give you more room to use it. They do not hand over control to it. And what the agent is doing is meaningfully different from a scheduler that waits for you to paste in a caption — for a side-by-side read, see AI Social Media Agent vs Social Media Scheduler: How Small Teams Should Choose.
FAQ
How do I switch LotsSocial plans?
You can move up or down at any time from your account settings. Upgrades take effect immediately, and the higher usage limits show up the moment you confirm. Downgrades take effect at the end of the current billing cycle, so you keep the room you already paid for.
What happens to my scheduled posts and drafts if I upgrade?
Nothing is lost. Your drafts, scheduled posts, media library, and approval workflows stay in place when you switch plans. The only change is the usage ceiling you are working against, which is what the upgrade is for in the first place.
Is the Free plan really free, or is there a catch?
The Free plan is genuinely free to use. There is no credit card required to start, and there is no forced trial that converts to a paid plan without your action. The plan has a real usage limit — 3 connected accounts, 30 posts a month, 10 AI captions a month, 1 workspace — because it is built for light activity, not a full month of campaigns. You can run it for as long as it fits your needs and upgrade only when it stops fitting. Current details are on the LotsSocial pricing page.
Can I cancel anytime?
Yes. LotsSocial is month-to-month. You can cancel from your account settings, and your access continues through the end of the current billing period. There is no annual lock-in, no retention call required to leave, and no surprise charge after cancellation.
What is a workspace, and who needs one?
A workspace is a separate container inside LotsSocial that keeps one brand or client fully isolated from another. Drafts, scheduled posts, media, and account connections for one workspace do not show up in another. Starter ships 3 workspaces, Pro ships 10, and Business ships unlimited. You need workspaces when you run more than one brand, or when you are an agency or freelancer managing multiple clients and you want clean separation per client.
Who should pick Business over Pro?
Pick Business if you need unlimited connected accounts, unlimited workspaces, more than 30 team members, dedicated support, or the MCP server and REST API for your own product or agent. Pick Pro if you are scaling one brand (or a small set of brands) within the 10-workspace cap and you do not need the developer surface.
Try it without paying
The fastest way to know which plan fits is to run a real week on Free and watch what the agent drafts, how the approvals feel, and where the ceiling actually shows up. You can start without a card.
Start Free — No Credit Card Required
If you want to brief the agent directly, meet your agent and tell it what you need next.